Advertise
Westside Radio has been broadcasting Hip-Hop, R&B and Afrobeats since 2007 — London-wide on DAB, across West London on 89.6 FM, and worldwide online. We partner with brands who want to reach a young, culturally engaged audience that's loyal to the station and trusts the people behind the mic.
A station the audience trusts.
London-wide, deeply loyal.
Three generations of Londoners tune in for the music they grew up on. When a Westside presenter reads for a brand, the audience treats it as a recommendation — not an ad break.
Culture, not just consumption.
Hip-Hop, R&B and Afrobeats listeners don't just play music — they live the scene. They're style-led, mobile-first, and they tell their friends what's good.
Built on relationships.
Many of our presenters have been on the mic for over a decade. Sponsorship lands as endorsement because to their audience, that's what it is.
End-to-end activation.
FM, DAB, online stream, plus our Instagram and TikTok rails. A campaign runs across every touchpoint the listener actually uses, not just one.
Who you'll reach.
We share full demographics, postcode mix and listening behaviour in the media pack. The short version:
- 01Across Greater London on DAB, with a West London FM heartland
- 02Global diaspora reach via the online stream
- 0318–44 sweet spot, urban + suburban mix
- 04Music-first, fashion-conscious, food-obsessed
- 05High intent on London events, hospitality and lifestyle brands
Six ways to show up.
Mix and match. Most campaigns combine one anchor format (banner or presenter sponsorship) with social and audio support.
Banner Placements.
Homepage banner slots, brand-styled to match the site. Top slot or mid-page. Direct CTA, click-tracked.
Presenter Sponsorship.
"Brought to you by [Your Brand]" tag on a specific show. Recurring weekly mention by the presenter on-air. Includes presenter card sponsor pill.
Pre-Roll Audio.
15-second audio spot plays before the live stream loads. First impression every session. Visual sponsor card overlay during the spot.
Sponsored Editorial.
Full advertorial card in the homepage "Latest" rail. Your story, your imagery, our voice. Clearly disclosed as paid partner content.
Social Bundle.
Cross-posted to Westside Instagram and TikTok. Featured in the homepage Westside Clips rail. Your content, our audience.
Footer Partner.
Logo and link in the homepage Westside Partners strip. Lightest-touch entry point. Always-on visibility.
Brief to broadcast.
Brief.
Tell us about your brand, audience and what success looks like. Quick call or email — we move fast.
Plan.
Tailored media pack: formats, presenter fit, suggested run length and budget guidance. No off-the-shelf templates.
Produce.
Bring your assets or use our in-house team to write the spot, cut the social and shape the artwork.
Run + Report.
Campaign goes live with regular check-ins. Full wrap report at the end — clicks, reach, listener feedback.
Common questions.
How much does it cost?
It depends on the formats you pick, the run length, and how prominent you want to be. We don't publish rates publicly — get in touch and we'll send a tailored media pack with options at different budgets.
Who's your audience?
Londoners on DAB across the capital, a West London FM heartland, and the global diaspora via the online stream — Hip-Hop, R&B and Afrobeats listeners who treat the station as the soundtrack to their week. We share full demographics and postcode mix in the media pack.
What formats can I buy?
Banner placements, presenter sponsorships, pre-roll audio, sponsored editorial, social bundles, and footer partner spots. Most clients run a mix — we'll recommend the right combination for your brief.
Can you produce the ad for me?
Yes. Westside Studios produces audio spots, social cuts and brand-aligned copy in-house. We can work from your existing creative or build something fresh.
How long are campaigns?
From a one-week activation to a year-long partnership. We have month-to-month and annual structures, and bespoke runs for specific launches or events.
How do you measure success?
Banner clicks, audio play rates, social reach and engagement, plus listener sentiment where it makes sense. You get a wrap report covering everything we tracked.
Let's talk.
Send a quick note about your brand, audience and goals. We come back within one working day with a tailored media pack and a price guide.
Sends straight to our inbox. Prefer email? sales@thisiswestside.com